Scientific theory can be notoriously difficult to understand. Visual representations of such data allow right brainers to assimilate information in an instant. Knowledge is cemented into graphics, computer-aided design and illustrations and is known as informational graphics.

Publishing statistics, facts and figures establish a new way of portraying and communicating data into easily digestible pieces. Representations may only be that, but still allow a freer critical thinking on multifaceted subjects.

Rather than just a basic image like a photograph, an information graphic involves skills of conception which are more complicated than simply admiring shapes and colour.

These graphics coax you happily down the path of connective assemblages that is your mind, every day we try desperately to archive as many semantic and semiotic codes as we can use to decode millions of messages presented to us during our lives.

When incorporated into new methods of publishing arranging symbols and understanding patterning accelerates learning unbelievably.  Time and time again, plain text just isn’t enough to solidly retain information on a deeper level, publishing information graphics impact and influence any reader more than older forms of publishing.

The article by Anon, ‘The Global Warming Skeptics versus the Scientific Consensus,’ makes information beautiful through sheer ease of read.

I have read a lot of pro-climate change articles and have always wished for a more concise wrap up of the sceptics’ argument. This visualization allows for an on the spot critique of both arguments.

This is a form of publishing that I would prefer to connect with, absorbing the perspectives and information is simply easier when the main arguments and rebuttals are lined up with the graphic proof of point dividing them.

“Visualizations engage people in research by giving them something they can actually play with and imagine. People connect to it.” (Kloc, 2012)

I have thought about climate change and now having a more succinct picture of a sceptical argument I have to say it does not change my view. Reducing pollution, deforestation and greenhouse gas emissions is important work no matter what the statistics say.


Anon. (2009) ‘The Global Warming Skeptics versus the Scientific Consensus’, Information is Beautiful. Available: (Date accessed: 23/04/12)

Kloc, J. (2012) ‘The Evolution of Evolution’ SEEDMAGAZINE.COM. Available: (Date accessed: 23/04/12)



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